Shopify

24 Hour hackathon/Industry Project

Challenge

To find ways that Shopify can better leverage its Ecosystem to make entrepreneurship more accessible than ever before.

Research

52%

of Shopify's merchants

are female

95%

estimated that Shopify's stores close before making a single sale

72%

of entrepreneurs are directly or indirectly affected by mental health

Gender-based barriers not only affected female entrepreneur's mental health but also added pressure to their work and hindered their success

Persona

HOW MIGHT WE...

help young female entrepreneurs gain peer support in order to decrease dropout rates?

Task Flow

Mid-fidelity Wireframe

High-fidelity Wireframe

Next Steps

EXPAND TO NEW MARKETS

Help Shopify reach new global markets by connecting people around the world to help upscale their businesses, as well as promote collaboration and partnerships.

PEER MENTOR

Create a space to encourage and provide incentives for merchants to become peer mentors, especially with a focus on mental health and awareness.

DATA SCIENCE

Test the effectiveness of the emotional support feature, focus on the user satisfaction and drop out rate.