Shopify
24 Hour hackathon/Industry Project
Challenge
To find ways that Shopify can better leverage its Ecosystem to make entrepreneurship more accessible than ever before.
Research
52%
of Shopify's merchants
are female
95%
estimated that Shopify's stores close before making a single sale
72%
of entrepreneurs are directly or indirectly affected by mental health
Gender-based barriers not only affected female entrepreneur's mental health but also added pressure to their work and hindered their success
Persona
HOW MIGHT WE...
help young female entrepreneurs gain peer support in order to decrease dropout rates?
Task Flow
Mid-fidelity Wireframe
High-fidelity Wireframe
Next Steps
EXPAND TO NEW MARKETS
Help Shopify reach new global markets by connecting people around the world to help upscale their businesses, as well as promote collaboration and partnerships.
PEER MENTOR
Create a space to encourage and provide incentives for merchants to become peer mentors, especially with a focus on mental health and awareness.
DATA SCIENCE
Test the effectiveness of the emotional support feature, focus on the user satisfaction and drop out rate.